Social media is an ever-evolving field. The power of social media is its ability to allow for interaction and the sharing of information with anyone. Social media platforms host online communities where businesses are able to reach their customers in a more personalized way, while forming new connections through the enhancement of your brand. Since social media is so enmeshed in the way that we communicate, it is only evident that companies have little choice but to engage social media as part of their marketing strategy. Social media marketing can provide successful benefits to businesses of any size.

Course Outline

INTRODUCTION
Course Objectives

MODULE 1
The Basics of Social Media Marketing
What is Social Media Marketing?
The 5 Pillars
Considering KPIs
Social Media Marketing Tools
The Benefits
Knowledge Check

MODULE 2
Facebook
Pros / Cons
Facebook Stories
Likes / Comments
Posts / Links
Tracking and Measurement
Knowledge Check

MODULE 3
YouTube
Pros / Cons
Types of YouTube Ads
Channel
Content and Voice
Tags and Measurement
Knowledge Check

MODULE 4
Twitter
Pros / Cons
Types of Tweets
Voice
Tags and Links
Tracking and Measurement
Knowledge Check

MODULE 5
LinkedIn
Pros / Cons
Types of Ads
Optimize Search in Profile
Groups and Links
Tracking and Measurement
Knowledge Check

MODULE 6
TikTok
Pros / Cons
Hashtag Challenges
Advertisement Types
Tracking and Measurement
Content
Knowledge Check

MODULE 7
Pinterest
Pros / Cons
Watch
Pins and Boards
Traffic and Links
Tracking and Measurement
Knowledge Check

MODULE 8
Tumblr
Pros / Cons
Choosing a Theme
Posting and Conversation
Links
Tracking and Measurement
Knowledge Check

MODULE 9
Snapchat
Pros / Cons
Geofilters and Lenses
Audience
Ads
Tracking and Measurement
Knowledge Check

MODULE 10
Instagram
Pros / Cons
Instagram Stories
Niche and Quality
Hashtags
Tracking and Measurement
Knowledge Check

ASSESSMENT
Post Test