Webinars are staples of modern business. Anyone can easily create a webinar, and when they are done well, they can promote your brand and increase your customer base. Webinars that are not done well can actually have an adverse effect on your company and potentially decrease your customer base and taint your reputation. By following the advice in the course, you will have a clearer understanding of the steps necessary to create a successful webinar.

INTRODUCTION
Course Objectives

MODULE 1
What Can a Webinar Do?
Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing
Knowledge Check

MODULE 2
Successful Webinar Criteria
Passion and Enthusiasm
Value
Knowing Your Target Audience
Grab and Keep Attention
Knowledge Check

MODULE 3
Find the Right Format
Tailor It to Your Audience
Pre-Recorded
The Live Webinar
Two Person Team
Knowledge Check

MODULE 4
Marketing and Social Media
Blog Posts and White Papers
Email Marketing
Offer An Exclusive Deal
Hashtags
Knowledge Check

MODULE 5
Leading up to Your Webinar
Reminder Emails
Practice and Rehearse
Test Your Technology
Insert Solicited Questions
Knowledge Check

MODULE 6
Drive Up Registration
Avoid Spam Filter
A Great Title
Solicit Questions
The Registration Page
Knowledge Check

MODULE 7
Presentation Tips
Show, Don’t Tell
Sharing Your Desktop
Strong Visuals
Script It
Knowledge Check

MODULE 8
Interacting With Your Audience
Polling and Surveys
Answer Solicited Questions
Activities
Q&A Sessions
Knowledge Check

MODULE 9
Mistakes to Avoid
Technical Issues
Ignoring Your Audience
Audience Not Participating?
Timing
Knowledge Check

MODULE 10
Post Event
Contact No Shows
Follow Up Emails
Call to Action
Make It Easy to Share
Knowledge Check

ASSESSMENT
Post Test

WRAPPING UP
Course Summary