Welcome to the Media and Public Relations workshop. In this workshop, you will gain knowledge needed to manage effectively, your image and value, by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This workshop is designed to give you practical teaching and hands-on tools that will have you networking once you complete this course.

Course Outline

INTRODUCTION
Course Objectives

MODULE 1
Networking for Success (I)
Creating an Effective Introduction
Making a Great First Impression
Knowledge Check

MODULE 2
Networking For Success (II)
Minimizing Nervousness
Using Business Cards Effectively
Remembering Names
Knowledge Check

MODULE 3
The Meet and Greet
The Three-Step Process
The Four Levels of Conversation
Knowledge Check

MODULE 4

Dressing for Success
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
Knowledge Check

MODULE 5
Writing
Business Letters
Writing Proposals
Reports
Executive Summaries
Knowledge Check

MODULE 6
Setting Goals
Understanding Goals
SMART Goals
Helping Others With Goal Setting
Knowledge Check

MODULE 7
Media Relations
Television
Print
Web Presence, Blogs & the Internet
Knowledge Check

MODULE 8
Issues and Crisis Communication Planning
Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect
Knowledge Check

MODULE 9
Social Media (The PR Toolkit)
Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds
Knowledge Check

MODULE 10
Employee Communications
Verbal Communication
Non-Verbal Communication
Email Etiquette
Negotiation Skills
Making an Impact
Knowledge Check

ASSESSMENT
Post-Test