In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image you want them to see. A positive brand is necessary for success.

Course Outline

INTRODUCTION
Course Objectives

MODULE 1
Defining Yourself (I)
If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Knowledge Check

MODULE 2
Defining Yourself (II)
Pillars
Passions
Define Your Strengths
The Three Cs
Knowledge Check

MODULE 3
Controlling and Developing Your Image
Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Knowledge Check

MODULE 4
Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Build Rapport
Knowledge Check

MODULE 5
Sharpening Your Brand
Blogging
Authenticity Is Key
Transparency
Networking
Knowledge Check

MODULE 6
Appearance Matters
First Impressions
Rise Out of the Crowd
True Reflection
Dress for Success
Knowledge Check

MODULE 7
Social Media (I)
Needs Constant Monitoring
Security
Have an Objective
Promote
Knowledge Check

MODULE 8
Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Knowledge Check

MODULE 9
Brand Management During a Crisis
Caught in a Bad Spot?
Never Burn a Bridge
Information
Monitor and Respond
Knowledge Check

MODULE 10
Branding Personality Traits
Identify Your Unique Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat.
Knowledge Check

ASSESSMENT
Post Test