Social media is a dynamic field with massive popularity worldwide. There is no denying that social media has shifted our communication practices, as well as traditional business. The power of social media comes from the ability to communicate to others and discover endless amounts of information instantaneously. Social media is commonly found within a workplace, whether it is for personal use or a company’s account. It is important for companies to examine how social media may be affecting them, and how they can implement ways to move forward with technology, without letting it interfere with productivity.

With our Social Media in the Workplace workshop, participants will gain knowledge and skills to use social media effectively and securely. Your success with social media is based on the content you share; having a good policy and guidelines can help you to achieve success with social media in the workplace.

Course Outline

INTRODUCTION
Course Objectives

MODULE 1
The Basics of Social Media
Building Online Communities
User Created Content
Information Sharing
Communication Tools
Social Media Platforms
Knowledge Check

MODULE 2
Types of Social Media
Social Networking
Photo Sharing
Video Sharing
Blogging
Interactive Media
Knowledge Check

MODULE 3
Social Media Policy Elements
Adhering to Company Values
What Can and Cannot Be Shared
Nothing Offensive
Rules on Soliciting and Personal Posts
Legal and Ethic Specifications
Knowledge Check

MODULE 4
Managing Your Policy
Make Your Policy a Living Document
Choosing an Information Officer
Updates and Revisions
Change Management
New Hire Orientation
Knowledge Check

MODULE 5
Launching a Successful Strategy (I)
Setting Goals
Let Common Sense Guide You
Be Respectful
Consistent Image and Voice
Pause Before You Post
Knowledge Check

MODULE 6
Launching a Successful Strategy (II)
Be Honest and Transparent
Stay Real
Proper Grammar and Spelling
Anger Posts
Avoid Criticizing the Competition
Knowledge Check

MODULE 7
Safe Security Practices
Password Protection
Importance of Monitoring
Keep Information Confidential
Protecting Intellectual Property
Manage Your Privacy Settings
Knowledge Check

MODULE 8
Benefits of Social Media
Increases Brand Awareness
Builds Customer Loyalty
Speed and Flexibility in Communication
Two Way Communications
Social Recruitment
Knowledge Check

MODULE 9
The Pitfalls of Social Media
Cyberbullying
Group Think
Trolling
Permanent Posts
Digital Distractions
Knowledge Check

MODULE 10
Listen to Your Customers
Tips for Listening
Value in Feedback
Increases Their Happiness
Improves Your Brand
Improves Product Development
Knowledge Check

ASSESSMENT
Post Test